Merchant analytics

Measure loyalty outcomes, not only reward activity.

Analytics connect issuance, redemptions, repeat behavior, campaign spend, and customer cohorts for sharper merchant decisions.

TodayDemo data

Cohort comparison

Compare first earners with repeat redeemers.

Insight

Campaign ROI

Separate acquisition and retention campaign performance.

Finance

Store benchmark

Track locations before scaling the reward strategy.

Growth

Repeat rate34%

+8.2%

Demo returning customer signal

Reward ROI2.8x

Sample revenue signal per reward unit

Redemption rate52%

Rewards redeemed after earn

Campaign efficiency71%

Budget used against target activity

Workspace records

Analytics snapshots

Demo insight rows that map to future MySQL-backed reporting queries.

SearchStatus

Insight	Scope	Status	Metric	Recommendation
Repeat lift	Buy and Earn	Active	+8.2%	Renew campaign
Dormant wallets	Repeat Visit	Medium risk	76	Create win-back
Budget efficiency	Weekend Promotion	Planned	71%	Limit launch window
Redemption delay	Canal Walk Kiosk	Pending	3.1 days	Improve staff prompt

Performance shape

Demo indicators show the decision model before production analytics are connected.

Issuance78%

Against demo target

Redemption52%

Rewards used

Retention34%

Returning customer signal

Production focus

Each workspace area is designed around repeat-purchase growth, operational clarity, and safe approval flows.

Track customers from first earn to redemption and return.

Connect reward spend to retention and merchant revenue signals.

Expose the queues that slow customer experience or settlement cycles.