Customer loyalty

Understand who earns, redeems, and returns.

Customer views focus on loyalty signals, wallet engagement, QR scans, and campaign behavior without exposing unnecessary personal data.

TodayDemo data

Repeat buyers

Customers returning within 30 days after earning VOWR.

Retention

First-time earners

New wallets that can be nudged into a second visit.

Activation

Dormant wallets

Customers who earned but did not redeem.

Win-back

Returning customers34%

Demo repeat purchase signal

Wallet-linked scans1,280

Sample earn and redeem scans

High-value segment212

Customers with multiple reward events

Redemption rate52%

Demo earned rewards redeemed

Workspace records

Customer loyalty segments

Segment-level data keeps the workspace useful without overexposing customer identities.

SearchStatus

Segment	Campaign	Status	Size	Next action
Repeat buyers	Buy and Earn	Active	342	Increase tiered rewards
New wallets	Weekend Promotion	Planned	118	Launch nurture offer
Dormant earners	Repeat Visit	Medium risk	76	Create win-back
Flagged scans	QR Redemption	Flagged	4	Review activity

Performance shape

Demo indicators show the decision model before production analytics are connected.

Earned88%

Customers who received demo rewards

Redeemed52%

Customers who used reward value

Returned34%

Customers with repeat activity

Production focus

Each workspace area is designed around repeat-purchase growth, operational clarity, and safe approval flows.

Use wallet references and segments instead of overexposing personal data.

Prioritize the journey from first earn to second purchase and redemption.

Compare location behavior before expanding campaigns across merchants.