Commercial logic

Why merchants care.

The product is built around measurable retention, controlled reward cost, and operational trust.

Merchant growth

Increase repeat visits

Reward customers after purchase, bring them back through wallet-visible value, and measure the return journey from scan to redemption.

Operations

Control every campaign

Create reward rules, budget caps, store eligibility, and approval states before VOWR rewards are issued.

Finance

See settlement risk early

Track redemptions, flagged transactions, and finance batches before merchant settlement decisions are made.

Product readiness

A platform foundation designed to scale.

These figures describe implemented product scope and data coverage, not customer traction or financial performance.

10Merchant workflows

Onboarding, campaigns, transactions, redemptions, settlements, analytics, support, and roles.

7Core API resources

Merchants, campaigns, reward requests, redemptions, settlements, transactions, support.

10Operational data domains

Afrihost MySQL schema includes merchant users, locations, rewards, settlements, and audit logs.